An exciting next stage of the brand presence for ME Bank was to bring the name up into the sky and into Melbourne’s cityscape sky signage. The sky sign was set to be placed on the fully glazed facade of the ME Bank building atop of the Melbourne Central Tower and command it’s place as one of the most iconic brands in the Melbourne city skyline.
CREATING A SKYLINE ICON IN MELBOURNE’S CITYSCAPE
BEST. was selected to undertake this extremely complex challenge to the incoming 14-meter wide high-level architectural signage project. Expert contractors were engaged to complete the works while at the same time managing public safety critical to the success of the project.
The ME Bank signage is an example of how BEST. have a core skill set in managing strategic projects with multiple stakeholders over a long period.
BEST. expansive consultancy services for the project included distance viewing analysis, design concepts, construction issue documentation, moral rights approvals with the original building architect, planning approval, building permit approval and structural engineering certification.