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GRINDERS MELBOURNE

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GRINDERS MELBOURNE

A NEW FUTURE FOR A COFFEE LEGACY

The relaunch of the famous original retail store in Melbourne’s Lygon Street was an exciting opportunity for BEST. to showcase how we customise our design approach specific to the space, location and client’s needs.

 
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THE CLIENT

Grinders represent the birthplace of what is now a way of life than a subculture in Australia. The relaunch of the famous original retail store in Melbourne’s Lygon Street and the introduction of and new expansion of the retail presence into the Queensland market was no small design undertaking with a brand legacy such as Grinders.

 
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THE APPROACH

Our team went through a continual evolution of paring back and refining the way we wanted to capture the history of the brand in a new modern way. The two stores represent a footprint that is sure to grow and develop in the future, while continuing to bring forward to history that strengthens it and push though that which holds it back from a brighter future.

Taking this design thinking into the living environment that is a café, training centre and retail store showcases how advocating for new at every turn can break down the walls to reveal a new generation of style for an existing brand.

 

BEST. exert a professional, open, honest and transparent approach to building relationships - and are accountable for ensuring that each challenge has a realistic solution and that we are ‘one’ in the journey to delivery. They operate with our best commercial interests at heart with every recommendation or decision.
— FAYE HEININGER, TRADE MARKETING MANAGER

 
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